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The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era

Basuki, Ribut and Tarigan, Zeplin Jiwa Husada and Siagian, Hotlan and Limanta, Liem Satya and Setiawan, Dwi and , Jenny Mochtar (2022) The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era. [UNSPECIFIED]

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            Abstract

            Pandemic Covid-19 has resulted in disruption in various industry and business sectors. People spend more time at home than they do outside. People who like movies during this time can enjoy the cinema. However, during the covid-19 pandemic, it must be done online to follow strictly regulated restrictions on community activities to avoid the uncontrolled spread of the virus. As a result, streaming platforms with the advancement of internet technology are increasingly playing a role in providing online services for movie fans. This study investigated the effects of perceived ease of use, usefulness, enjoyment, and intention to use online platforms on behavioral intention in online movies during the Covid 19 pandemic. The questionnaires were distributed by sending google form links to respondents who have a streaming platform subscription in Indonesia. As many as 772 questionnaires were filled out completely and could be processed. Data analysis was done by using partial least squares with Smart PLS software. The results have shown that eight proposed hypotheses have been supported in this study. Perceived ease of use positively affects the perceived usefulness, perceived enjoyment, and intention to watch movies online. Furthermore, perceived usefulness affects perceived enjoyment and intention to watch movies online. Perceived enjoyment influences intention to use and behavioral intention. Finally, intention to use online platforms influences behavioral intention. This research contributes in theory to the technology acceptance model and provides film industry practitioners with insight into enhancing customer behavioral intention in the pandemic era.

            Item Type: UNSPECIFIED
            Additional Information: -
            Uncontrolled Keywords: Perceived ease of use, Perceived usefulness, Perceived enjoyment, Intention to use, Behavioral intention
            Subjects: H Social Sciences
            H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
            Divisions: Faculty of Letter > English Department
            Depositing User: Admin
            Date Deposited: 05 Jan 2022 02:49
            Last Modified: 12 Oct 2023 16:24
            URI: https://repository.petra.ac.id/id/eprint/19510

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