GUNAWAN, DINDA LILIANTY NANDA and Yusuf, Vanessa (2023) PACKAGING DESIGN FOR BERAS KENCUR CAP OBOR FROM TULUNGAGUNG. In: International Conference On Media And Communications (ICMC) In Southeast Asia 2023, 08-03-2023 - 08-03-2023, Surabaya - Indonesia.
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Abstract
Beras Kencur cap Obor is a traditional drink brand from Tulungagung, East Java, which was founded in 1980. To increase brand credibility and attract the attention of young people who are reluctant to consume herbal medicine, creative solutions are needed to develop this business. Therefore, it is necessary to design a new packaging that pays attention to design aspects so that the packaging becomes more attractive, as well as creating promotional media on social media that is currently being used by young people. This research using qualitative research methods by conducting interviews with business owner and observing the target market of Beras Kencur cap Obor. This research is going to attract the attention of young people to try new things namely traditional drinks such as Beras Kencur cap Obor.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | herbal medicine; saffron colored rice; packaging design; cap obor |
| Subjects: | H Social Sciences |
| Divisions: | Faculty of Art and Design > Visual Communication Design Department |
| Depositing User: | Admin |
| Date Deposited: | 26 Aug 2023 01:23 |
| Last Modified: | 05 Sep 2023 03:08 |
| URI: | https://repository.petra.ac.id/id/eprint/20822 |
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