ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN

Japarianto, Edwin (2016) ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN. Jurnal Manajemen Pemasaran, 9 (2). pp. 54-63. ISSN 1907-235X

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Abstract

This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies

Item Type: Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Economic > Business Management Program
Depositing User: Edwin Japarianto
Date Deposited: 06 Apr 2017 22:49
Last Modified: 06 Apr 2017 22:49
URI: https://repository.petra.ac.id/id/eprint/17486

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