Understanding Motivation Towards Overseas Travel of Senior Indonesians

The ageing Indonesian population is seen as one of the most attractive markets to the tourism industry. While literature on senior travel motivation is abundant, however, to the author’s knowledge, empirical studies that focus on examining Indonesian senior outbound travel behaviour is still rare. This study initiates a novel inquiry into the push and the pull motivational factors of Indonesian seniors when visiting destination in overseas. Questionnaires were used to collect data from 246 Indonesian seniors aged over 55 years who had travelled abroad. The results revealed three push factors of: 1) self-exploration; 2) relaxation; and 3) relationship enhancement; whereas five pull factors were found namely: 1) facilities and hygiene; 2) destination familiarity; 3) value for money and destination proximity; 4) local attractions; and 5) supporting travel facilities in host destination.