Marketing Capability: Antecedents and Implications for SME Marketing Performance in Surabaya, East Java, Indonesia

A marketing aspect in company�s company becomes a main concern for company leaders and
practitioners and academic environment. This research aims to investigate the role of marketing capability as
intervening variable and its implication to marketing performance. Marketing performance is a measure of
improve corporate achievement. Small and Medium Enterprises (SMEs) located in Surabaya City have 50
business units, and all of are spread all over Surabaya. Partial Least Square (PLS) method, and Structural
Equation Modeling (SEM) were used to examine the research hypothesis.
The study found marketing capability acted as intervening variable linking the learning orientation and entrepreneurial orientation to marketing performance. Marketing capability have not mediated market orientation
and marketing performance