The Impact of Corporate Reputation on Organizational Performance

The empirical study is carried out in Enterprises. The data was collected using a
questionnaire distributed among 100 of the employees. The questionnaire is intended to
measure the banks perceived credibility on building and developing the business correlations
with the clientele. Regarding the hypothesis’s validation, Multiple Regression Linear statistics
were performed using the SPSS software. The research findings revealed a direct interrelation
between the independent variables (reputation, image, and culture) and the dependent
variable. The higher the organizations importance is, the better its performance.