References for Shopping Online Versus in Stores What Do Customers Prefer and How Do Offline Retailers Cope with It?

The purpose of this study is to cover the importance of online shopping in todays competitive
markets. How offline retailers will be able to survive. And how to sustain a good relationship
between customers in providing them with the finest products or services, attractive and
transparent prices, deals. In a world where online retailing and modern in-store Shopping
coexist and support each other through various shopping behaviors, very little is accepted
regarding the possibility of an evolving reality where shopping online or offline blends into a
common trend. However, the shoppers have turned upside down due to the emergence of the
Internet. Moreover, a new trend has emerged in the past years, �Online shopping.� The
following offers a huge abundance of possibilities for buying products, news, book tickets,
clothes, furniture, toys. Lebanese people are being used to this trend; however, they still visit
stores to purchase, especially grocery stores and pharmacies. This study will also be directed
to figure out its effect on retail shops that operate offline. In this study, a quantitative method
will be adopted. Moreover, the research will develop analysis and understanding of the
theoretical framework and models related to online Shopping and in-store Shopping, and the
effect of online Shopping on offline retail shops. Adding customer satisfaction through service
quality provided, whether online or in-store, maintains customer loyalty and satisfaction,
which will help stores survive in the markets and sustain competitive advantage.