Website Quality Analysis as an Interactive Marketing Communication on Indonesia Halal Tourism Destination

This research aims to analyze the effectiveness of Indonesia halal tourism website as an interactive marketing communication media employed by the government to attract abroad/international moslem tourists. Another purpose of this research is to investigate whether tourist website quality affects abroad/international moslems� intention to visit Indonesia. The research was conducted in qualitative approach of which data was gathered through focus group discussion (FGD) and online interview of 9 moslem informants. The assessment was based on literature research done by the researchers on 8 dimensions of halal tourism website. The result of this study revealed that Indonesia halal tourism website is perceived by the informants to still have many drawbacks and therefore can�t be yet declared as an ideal halal website. The finding contributes recommendation of more effective marketing communication to enhance halal tourism website quality to be more competitive.