The Influence of Big Five Personality Traits on Perceived Travel Risk and Travel Intention During COVID-19 Pandemic

The purpose of this study is to investigate how personality traits influence Indonesian tourist perception of travel risks and travel intention during COVID-19 pandemic. In this study, the Big Five personality traits theory was used to investigate tourist personality traits. Online survey was accomplished and obtained 202 respondents. The primary data was processed using SEM-PLS. Of the five personality traits, it was found that only conscientiousness significantly influenced perceived travel risk . It was further revealed that travel risk perception negatively and significantly influenced travel intention. Furthermore, it was also found that travel risk perception significantly mediated conscientiousness and its influence on tourist travel intention.