The mediating role of work engagement in the relationship between organizational identification and employee creativity

The creative industry is a sector that continues to grow and requires employee creativity. The object of this research is the millennial generation who work in the creative sector. This study aims to determine the effect of organizational identification on employee creativity with work engagement as a mediation. This type of research is quantitative research. The data processing technique uses Partial Least Square (PLS). This study uses a purposive sampling technique, by setting certain criteria. This study uses 194 millennial workers who have worked at least 1 year in the creative industry as respondents. The results show that organizational identification has a significant effect on employee creativity, and organizational identification has a significant effect on work engagement in the millennial generation in the creative industry. On the other hand, work engagement has a significant effect on employee creativity and organizational identification has a significant effect on employee creativity in the millennial generation in the creative industry with work engagement as a mediation.