Enhancing Entrepreneurial Orientation Among Women Entrepreneurs

Entrepreneurial orientation is important for the development of SMES in Indonesia. The existence of entrepreneurial orientation is strengthen by entrepreneurial passion supported by entrepreneurial self-efficacy as a mediating variable. This research focuses on women entrepreneurs because of their large contribution to Indonesia. The aim of of this research is to investigate the influence of entrepreneurial passion towards entrepreneurial orientation through entrepreneurial self-efficacy in women entrepreneurs who have online businesses. The type of research used is quantitative research using 100 respondents. Samples were obtained randomly using a non-probability sampling technique, namely purposive sampling. Collecting data using research questionnaires. The data processing technique uses SmartPLS. The results show that entrepreneurial passion has a significant influence on entrepreneurial orientation through entrepreneurial self-efficacy as a mediation.