Measuring the Tourism Destination Images Based on Service Quality using Fuzzy Inference System

The article discusses the measurement of tourism destination images perceived by travellers based on five dimensions of the service quality, i.e. tangibles, reliability, responsiveness, empathy, and assurance. Measurement problems occur when a traveler assesses the quality of a tourism destination service subjectively with vague boundaries and perceives the image of a tourism destination to vary. To address these issues, we designed a inference model using Mamdanis fuzzy inference system. The results of this study are quantitative assessments of the image of tourism destinations by various travelers based on qualitative perceptions of the quality of service experienced by the traveler.