Yuwono, Elisabeth Christine and Muljosumarto, Cindy (2016) The Roles of Surabaya�s Celebgrams as Fashion Product Endorser on Instagram. In: 9th Malaysia International Conference on Languages, Literatures and Cultures, 18-08-2016 - 18-08-2016, Serdang, Selangor - Malaysia.
![[img]](https://repository.petra.ac.id/style/images/fileicons/application_pdf.png) | PDF Download (727Kb) |
| PDF Download (27Kb) |
Abstract
As a social media, Instagram is equipped with facilities such as to take pictures and then upload them on private wall that can be viewed by others. Some people interprete it as a medium of self-actualization, which is confirmed by the number of followers on his/her account. It�s also considered as people�s popularity indicator. Thus why, people who are very famous in Instagram as they have high followers and popularity are called as the celebgram or Instagram�s celebrity. It is seen by the businessmen as an opportunity. The celebgrams become their products/services endorsers. This research aims to identify the products/services of fashion, which are endorsed by Surabaya�s celebgram. Furthermore, the study also aims to determine how celebgrams present themselves on Instagram with the products/services. The goals of the research are to reveal what are the roles of the celebgrams on Instagram. The result shows that varies of fashion products/services were endorsed by celebgrams, such as clothings, accessories, beauty products and body care, also beauty treatment services. Some visual roles� concept were determined by the celebgrams themselves, such as pretended as a user or consumer that gained some benefits from the use of the product/service; a model that aroused product appeal; and a person demonstrated the use of the products. The conclusion is Surabaya�s celebgrams tend to appear together with the product, but mostly are focused on the models/celebgrams. In addition, their roles as endorser make them are recognized as Instagram�s celebrities, especially in Surabaya. This is how identity of Surabaya�s Instagram celebrities formed.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Artikel sedang dalam proses submit jurnal ilmiah, terlambat karena sertifikat baru terima pada september 2016 |
| Uncontrolled Keywords: | Identity, Celebgram, Instagram�s Celebrities, Endorser, Surabaya |
| Subjects: | H Social Sciences |
| Divisions: | Faculty of Art and Design > Visual Communication Design Department |
| Depositing User: | Admin |
| Date Deposited: | 26 Jul 2017 21:58 |
| Last Modified: | 09 Oct 2017 19:07 |
| URI: | https://repository.petra.ac.id/id/eprint/20242 |
Actions (login required)
| View Item |
