The influence of product innovation on customer engagement through customer experience and customer value of OVO users

This study aims to find out the influence of product innovation on customer engagement through customer experience and customer value. It employs a quantitative research method by distributing online questionnaires on social media. In total, 210 respondents participated through purposive sampling technique. The findings show that: 1) product innovation has a significant effect on customer value, customer experience, and customer engagement;
2) customer value has a significant effect on customer engagement, and
3) customer experience has no significant effect on customer engagement.