Design Thinking: Visual Guidance for Quality Inspection Case Study on Cosmetic Packaging Company

The article discusses human error in quality inspection process at a cosmetic packaging company. Human error occurs because the visual guide of quality requirements designed by the inspector does not match the expectations and needs of the selectors as users. To improve the design of the visual guide to effectively reduce inspection errors, a design thinking approach is used. A user-centred design approach, designed jointly between users and designers, through five design stages, namely the empathize, define, ideate, prototype and test stages. The results of improving the visual guide are able to reduce inspection errors within selectors 8.3%, between selectors 36.25%, each selector vs standard 15.8%, and all selector vs standard 38.75%.