Listening to the Voice of Customers: Assessing the PetraVerse Learning Management System

This study evaluates the PetraVerse Learning Management System (LMS), developed by Petra Christian University, as a gamified solution addressing the challenges in online and hybrid learning. PetraVerse integrates immersive
digital modules with game-like elements, such as skill cards, interactive factions, and rewards, creating a highly engaging educational experience for students. By leveraging gamification, the platform transforms learning into an interactive process that motivates students, enhances soft skill development, and fosters
collaboration. Using a Fuzzy Quality Function Deployment (FQFD) approach, the study collected and analyzed feedback from students and professionals to identify key technical and user-centered requirements, including user interface design,
internet speed, and gamification features. Findings indicate that PetraVerse surpasses traditional platforms in user satisfaction and technological performance, positioning it as a dynamic alternative to conventional learning systems. Although
challenges such as internet access remain, the study demonstrates PetraVerse�s potential to redefine online education through gamification, offering a more immersive and motivational learning environment.