Sustainable Tourism Experiences: The Role of Digital Technology and Government Support in Creating Tourists’ Memorable Experiences

sustainability practices in the tourism industry offer significant benefits to destinations,particularly when supported by digital technology and government involvement. thisstudy investigates how sustainable tourism experiences influence the memorableexperiences of foreign tourists, with digital technology and government support asmoderating variables. data from 270 foreign tourists across four cities in indonesia wereanalyzed using partial least squares structural equation modeling (pls-sem). the resultsindicate that socio-cultural factors are the most significant influencers of tourists’memorable experiences, with environmental factors also playing a key role. in contrast,economic factors do not significantly affect the memorability of tourists. in addition,there is evidence that Government support strengthens the impact of socio-culturalaspects on memorable experiences, particularly through initiatives that foster culturalengagement while ensuring travelers feel safe. digital technology, however, plays a dualrole: it either strengthens or weakens the influence of sustainability practices on tourists’memorable experiences, depending on how it is integrated into the experiences. thesefindings emphasize the critical role of sociocultural elements in shaping touristmemories and highlight how digital technology and government support either amplifyor mitigate the effects of sustainable practices, offering valuable insights for tourismstakeholders to enhance the value of the experience.