PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA

Siaputra, Hanjaya; PRIBADI, ENRICO ISAAC

PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA

Siaputra, Hanjaya and PRIBADI, ENRICO ISAAC (2020) PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA. Jurnal Manajemen Perhotelan, 6 (1). p. 9. ISSN 26859408

[thumbnail of Publikasi1_06024_6423.pdf]

PDF
Publikasi1_06024_6423.pdf
Download (403kB)

[thumbnail of Publikasi4_06024_6423.pdf]

PDF
Publikasi4_06024_6423.pdf
Download (8MB)

Official URL: http://jurnalperhotelan.petra.ac.id/index.php/hot/...

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh attitude, subjective norm, dan perceived behavior control terhadap purchase intention makanan sehat di Crunchaus Surabaya. Penelitian ini dilakukan terhadap 205 responden, hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavior control berpengaruh positif dan signifikan terhadap purchase intention makanan sehat di Crunchaus Surabaya. Variabel attitude merupakan variabel yang paling dominan terhadap purchase intention makanan sehat di Crunchaus Surabaya

Item Type:	Article
Uncontrolled Keywords:	Sikap, Norma Subjektif, Perceived Behavior Control, Minat Beli
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Economic > Hotel Management Program
Depositing User:	Admin
Date Deposited:	15 Jul 2020 13:42
Last Modified:	15 Sep 2020 15:42
URI:	https://repository.petra.ac.id/id/eprint/21928

Actions (login required)

: View Item