Penerapan konsep green retailing untuk manajemen usaha ritel

Adiwijaya, Michael (2011) Penerapan konsep green retailing untuk manajemen usaha ritel. In: Seminar Nasional Lingkungan Hidup 2011, 26-05-2011 - 26-05-2011, Surabaya - Indonesia.

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        Nowadays green issues have become the popular trend in retailing industry. This phenomenon is supported by the emerging of green consumer as the potential niche market. Many largest retailers in the developed country have been implemented the green retailing concept to achieve business sustainability through operational cost reduction, increasing the operational efficiency, developing the store image, contributing to the society welfare, and preserving the environment. The real examples of green retailing concept implementation are presented to enrich the understanding of green retailing concept. The conclusion is that by implementing the green retailing concept, retail business is not only contributing to the environment preservation but also sustaining its business.

        Item Type: Conference or Workshop Item (Paper)
        Uncontrolled Keywords: Green Retailing, Green Consumer, Retail Business Sustainability
        Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
        Divisions: Graduate Program > Economic Management
        Depositing User: Admin
        Date Deposited: 29 Apr 2016 05:58
        Last Modified: 22 Jan 2019 11:27
        URI: http://repository.petra.ac.id/id/eprint/17397

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