Measuring the tourist destination images based on service quality using fuzzy inference system

The article discusses the measurement of tourist destination images perceived
by travelers based on five dimensions of the service quality, i.e. tangibles, reliability, responsiveness, empathy, and assurance. Measurement problems occur when a traveler assesses the quality of a tourism destination service subjectively with vague boundaries and perceives the image of a tourism destination to vary. To address these issues, we designed an
inference model using Mamdanis fuzzy inference system. The results of this study are quantitative assessments of the image of tourism destinations by various travellers based on qualitative perceptions of the quality of service experienced by the traveller.