Pro-growthWorking Environment Concept to Enhance Followers� Creativity in Start-ups Business

This study aims to analyze the role of transformational leadership on followers� creative performance through pro-growth working environment, entrepreneurial values-based developmental interaction capability, and psychological empowerment in start-up businesses in Indonesia and to test a new pro-growth working environment concept in that model. This study uses a Structural Equation Model (SEM) using data analysis tools, namely WarpPLS. The research design used a survey method, and data collection was carried out using questionnaires sent directly to the research respondents. In this study, the population is start-up business employees in Indonesia. The sampling technique is purposive, and this study�s sample is 270 respondents. The results indicate that all the variables significantly influence each other. The existence of transformational leadership, a
pro-growth working environment, entrepreneurial values-based development interaction capability, and the right psychological empowerment can affect creative performance to get even better results.